The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news

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Partnerships · 9 July 2026 · Global

DAZN To Broadcast Esports World Cup Free to Global Audiences

DAZN, the world’s leading sports entertainment platform, has announced a long-term strategic partnership with the Esports World Cup Foundation to serve as the global broadcaster of the Esports World Cup

Sports Video Group
Partnerships · 6 July 2026 · Global

NASCAR and Motorsport Network Announce Content and Commercial Partnership

NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original content across Motorsport Network’s digital properties. The agreement includes

Sports Video Group
Partnerships · 25 June 2026 · US

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represent Mediaproxy’s full range of technologies in this competitive sector,

Sports Video Group
Partnerships · 25 June 2026 · GB

BBC and All England Club extend historic Wimbledon broadcast partnership to 2033

The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…

Sport Industry Group
Partnerships · 16 June 2026 · GB

OPN And PFA Use Digital Athlete Passports To Transform Football Recruitment

OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…

iSportConnect
Partnerships · 16 June 2026 · Global

ATP and TikTok Expand Global Content Partnership

ATP and TikTok have announced an expansion of their global content partnership, extending the ATP’s TikTok hub powered by TikTok GamePlan to cover all nine ATP Masters 1000 events and

Sports Video Group