The business of sports tech, in brief.
Apple and Major League Baseball have (MLB) officially unveiled the September schedule for their weekly Friday Night Baseball doubleheaders, reinforcing a global streaming partnership across sixty countries and regions for the 2026 regular season.
“We are not taking an esports product and placing it in a casino lobby,” Market Suchar, the co-founder and managing director at Oddin.gg says. Suchar’s comments came as Oddin announced the launch of its new venture, Oddin Casino, which will see the esports specialist branching out into casino…
The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock through 2032, as the Maryland Jockey Club and NBC Sports today announced a multi-year extension of their partnership.
Gravity Media and Live Media Group have formed a strategic partnership that will see LMG take control of Gravity Media’s mobile production truck fleet in the United States. The agreement
NDI and Shenzhen KTC Technology have entered into a strategic partnership to integrate native IP video connectivity into KTC’s next generation of commercial-display products. Under the agreement, KTC will receive
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusive home of live television
Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary Cathay/HSBC Hong Kong Sevens tournament 2026, bringing together secure digital ticket fulfilment, fan engagement and first-party fan data in a…
The partnership will enable sportsbook operators using the iSolutions platform to offer AI-powered betting experiences through WhatsApp, Telegram and web or app-based chat widgets.
NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal’s distribution agreement with YouTube TV, and expanding NBCUniversal’s international streaming services. The
Sports tokenisation platform Socios.com has announced its landmark entry into the United States sports market through a historic partnership with Playfly Sports, launching the country's first-ever college Fan Tokens across five major university athletic programs.
Sports Studio has announced a partnership with TheSoul Group to distribute Free Live Sports content across YouTube and social media platforms. The agreement extends Sports Studio’s flagship Free Live Sports
BBC Sport has appointed independent production partner Whisper to deliver its live broadcast and digital coverage of the 2026 season of The Hundred. The partnership marks the first time the production company has worked with the broadcaster on the cricket tournament, expanding Whisper’s…
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-game discovery through TikTok GamePlan, and advertiser opportunities through
DAZN and ADI Predictstreet have announced an exclusive global strategic partnership to develop and distribute regulated prediction market experiences for sports fans, powered by ADI Chain. ADI Predictstreet is the
Gray Media and the Atlanta Hawks have announced a broadcast partnership that will bring all non-nationally televised Atlanta Hawks regular season games to WANF (Atlanta News First) and Peachtree Sports
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry
The Alliance for IP Media Solutions (AIMS), in partnership with the Video Services Forum (VSF) and the European Broadcasting Union (EBU), has announced its second IPMX Product Testing and Certification
The American Association of Professional Baseball (AAPB) is significantly expanding its television footprint through a new broadcast partnership with FanDuel Sports Network, adding the league to the regional sports network’s
TikTok and WSC Sports have announced a strategic partnership that gives sports rights holders a way to distribute licensed content through TikTok creators. WSC Sports will provide creators with access
