The business of sports tech, in brief.
USA Sports and The Horse Racing League (HRL) has announced a partnership to air all three inaugural HRL race days live on USA Network in 2027. “We’re excited to partner
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK and Ireland for WTGL, the new tech-focused women’s team golf league launched in partnership with the LPGA Tour and TMRW Sports.
Sky Sports and 1071 Media, the production company founded by former England manager Sir Gareth Southgate and Jimmy Worrall, will make and distribute three long-form football shows for social and digital platforms. Sky Media will handle commercial sales for all three. The Football Dugout is a new…
The WTA (Women’s Tennis Association) and TikTok has announced a global content partnership to expand how fans discover and experience women’s tennis, combining player-led storytelling, creator content and innovative digital experiences to provide more ways to follow the excitement on TikTok. The…
The Grand Slam of Curling (GSOC) has announced a multi-year global media rights agreement with sports streaming platform DAZN to broadcast its 2026–27 season and the upcoming Rock League properties to international audiences.
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub’s end-to-end operation through 2030. The Hub handles production, distribution and management of audiovisual content
SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade and continues delivery of Welt
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women’s tennis through player-led storytelling, creator content and digital experiences on TikTok. The WTA
The United States Tennis Association (USTA) and technology giant IBM have agreed to a five-year extension of their long-standing commercial and technical partnership, ensuring IBM remains the Official Artificial Intelligence and Cloud Partner of the US Open Grand Slam tournament through 2031.
SES and CANAL+ have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean. Under the agreement, CANAL+ will use SES’s satellite
DIRECTV and DAZN have signed a multi-year distribution agreement for local telecasts of Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs games. The games are available
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar’s national public broadcasting organization, under a new multi-year agreement for distributing QMC’s television services across the Middle East and
Fox Sports Australia will conclude its five-year domestic broadcast and streaming rights partnership with Netball Australia following the final match of the 2026 Constellation Cup on Wednesday, 28 October 2026.
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-27 season. Twenty-two games will be broadcast
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU and KTBU the local broadcast home of the Comets. Beginning with the team’s 2027 season, locally available Comets
BKB Bare Knuckle Boxing and Bally’s Corporation have unveiled Bally’s Fightnight by BKB, the next chapter of their partnership. The franchise combines bare knuckle boxing with Bally’s gaming and hospitality
European Professional Club Rugby (EPCR) and DAZN have entered a multi-territory broadcast agreement covering the 2026/27 and 2027/28 seasons of the Champions Cup and EPCR Challenge Cup. The partnership allows
Amagi has announced a strategic partnership with Sistemas de Video Comunicación S.A. (SVC) to expand access to its cloud-based media technology across Argentina, Uruguay, Paraguay, and Bolivia. Through this partnership,
FloSports and the National Lacrosse League (NLL) have entered into a multiyear media partnership that will make FloSports the exclusive global streaming home of the NLL. The agreement will bring
