The business of sports tech, in brief.
Nicolas Levant, CMO at Perfect Memory, explores how AI is shifting where value sits in sports content, why tagging is only the start, and what Nascar’s journey reveals for the rest of sport.
Sports technology startup OnSport AI has closed a USD2 million (AUD2.9 million) pre-seed funding round led by international basketball team owners, accelerating the commercial launch of its AI-driven biomechanical injury risk platform.
College football fans have long been starved for access to all-22 game film, silent clips of plays shot at high angles for coaches to study. “The lack of college all-22 film in 2026 is stupid and maddening,” ESPN commentator Kevin Clark wrote online this spring. Now, a feast arrives. Sports tech…
Content creation and rights, YouTube archive, production workflows, investment, and governance were primary topics Developments in the world of AI and generative AI are happening at a profoundly fast clip,
FitGrid founder and CEO Ntiedo Etuk is building a Neutral Intelligence Network that helps studios and franchise operators turn industry-wide insights into smarter business decisions
The United States Tennis Association (USTA) and technology giant IBM have agreed to a five-year extension of their long-standing commercial and technical partnership, ensuring IBM remains the Official Artificial Intelligence and Cloud Partner of the US Open Grand Slam tournament through 2031.
James Hird swaps Essendon chaos for Affinda’s AI sports push, turning messy club data into wins and revenue.
OPN, the digital sports infrastructure company, has launched a new intelligence tool to help clubs to better understand player data, identify performance patterns and create reports inside its athlete management platform. OPN Intelligence has been developed to help coaches, performance staff…
Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.
University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, have launched Bevo Lab, a platform that
The ability to collect and analyse sports data has undeniably increased in recent years, spurred on by the evolution of increasingly powerful data-specific systems. Now, with the advent of AI,
Testing what works is an important part of developing successful fan engagement. Speeding the experimentation process can increase the odds of launching a hit AI is rapidly reducing the cost
Also, tracking data will be combined with AI to provide new robust statistical insights on the game in real time When it comes to digital offerings, the NBA is putting
Designed to be the only fitness app people need, Joel and Megan Freeman's OptimalFit features an AI agent and photo-powered nutrition and workout guidance
If you ever wanted to know who has scored the most points in a game coming off the bench, or how LeBron James would’ve fit on the New York Knicks, you can Ask NBA. The league is promoting its AI-driven chatbot as a core part of its app experience heading into Tuesday’s season tipoff, as
Baseline Vision, a leading provider of portable, AI-powered tennis technology, has announced a multi-year partnership with the Tennis Data Innovations (TDI) to provide real-time data solutions across the ATP Challenger Tour, worldwide. The agreement represents a significant expansion of advanced…
The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…
Jordan Lyall was sitting on his couch on a recent Saturday, trying to keep up with approximately 1 bajillion college football games across nearly that many streaming services, when he had an idea. Lyall pulled out his phone and began composing a message for Claude, the AI app from Anthropic. I want…
