The business of sports tech, in brief.
The combination of artificial intelligence and cloud-based technology is opening new doors for live-sports production, giving broadcasters, leagues, and production teams powerful tools to streamline operations, automate workflows, and maximize
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
The NFL has announced the return of the Big Data Bowl, the league’s analytics competition, now in its ninth year and again powered by AWS. Registration is open. Finalists will
9th-annual competition to use Next Gen Stats to evaluate pre-NFL indicators of NFL performance
The NFL Scouting Combine is the focus of this Big Data Bowl.
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
A response to Mark Turner and the SVG AI Innovation Lab SVG AI Innovation Lab Program Director Mark Turner’s “How Broadcast Sports Can Apply the Newsroom Story Model From the
NVIDIA is deepening its footprint in the sports technology sector after debuting a suite of media and artificial intelligence products at the IBC conference in Amsterdam.
The National Hockey League has entered into a multiyear global partnership with sports-technology platform Sofascore, establishing a collaboration designed to transform advanced digital fan engagement and statistical visualisation.
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore’s platform beginning this season. The partnership involves direct collaboration
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis tools including measurements, defensive
AI was a big buzz on the IBC show floor but there weren’t a ton of companies who were leveraging it in meaningful and mature ways. One that was, however,
The SVG AI Innovation Lab, set up by SVG in the US to advance the development and adoption of artificial intelligence in live sports production, has expanded to Europe. The
Bettormetrics’ analysis of $64m in exchange wagering across 39 US Open matches exposes hidden sportsbook unavailability during peak demand.
The blog collects SVG’s reporting on AI across U.S. and European sports broadcasting Since SVG launched the AI Innovation Lab in April to advance the development and adoption of AI
Waterhouse VC sees huge opportunity in consumers learning from professional punters and streamlining their processes through the use of AI agents. It reignites the build-versus-buy technology debate.
AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue
For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically
World Athletics’ new Virtual Finish Line (VFL) system made its debut at the inaugural Ultimate Championship (September 11-13, Budapest), offering host broadcaster HBS a near‑real‑time 3D reconstruction of the final
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
