Sports tech startup news

Give AI Agents One Market and 30 Days. Would You Fund What They Build?

OnSport AI Secures $2 Million Pre-Seed Capital to Commercialise Injury Risk Platform

Sports technology startup OnSport AI has closed a USD2 million (AUD2.9 million) pre-seed funding round led by international basketball team owners, accelerating the commercial launch of its AI-driven biomechanical injury risk platform.

Former Barry’s, Grüns Execs Launch Platform to Help Fitness Studios Land Brand Deals

Called Pirl, the platform already has impressive early traction, including partnerships with studio operators like Pvolve, SoulCycle and Strong Pilates

What Does the Fitness Market Know That You Don’t?

FitGrid founder and CEO Ntiedo Etuk is building a Neutral Intelligence Network that helps studios and franchise operators turn industry-wide insights into smarter business decisions

From Special Forces to elite sport: EDGE puts startup leadership in the spotlight

EDGE gives people leadership drills and skills used by high performers in business, the military and sport.

Celebrity Trainer, PNBA Olympia Champ Launch All-in-One AI Fitness Platform

Designed to be the only fitness app people need, Joel and Megan Freeman's OptimalFit features an AI agent and photo-powered nutrition and workout guidance

Rezzil raises $10m with backing from Jobe Bellingham

Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…

Swaibu eyes transformative move to US after launch of GameChanger360

Swaibu is launching the sports integrity tech company to help sports bodies move from reactive enforcement toward proactive prevention.

Fitness mirror MAGIC AI raises Series B to scale in US

MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named

Version 2 of Your Company Is Not Version 1 + AI

Fitness Dating Apps Are Taking Off — Here’s Why

As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships

The Hidden Cost of a Fragmented Fitness Tech Stack

How connected systems can help fitness operators improve efficiency, scale and prepare for AI

Peter Crouch’s Vytal Ventures reveals first cohort

Vytal Ventures, an athlete-backed, founder-led venture studio for health, fitness and wellbeing, has announced its first cohort. Four founder-led businesses – PHYT, Precision Coaching, vessa and Open Wellness – are joining the studio. PHYT is an AI-powered body composition platform that turns a…

Shoot 360 Raises $7M to Expand Connected Basketball Gyms

The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology

Fitness Software Provider Arketa to Open Brick-and-Mortar Studio

No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers

The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…

ABC Fitness Acquires FitMetrics, Expanding AI Push Into Coaching

The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations

Inside the Startup Moving Secondhand Fitness Equipment In & Out of America’s Gyms

A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios

Enhance Raises $18.2M to Scale Gym Personal Training Software in US

The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market

How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App

A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more