The business of sports tech, in brief.
Described by its founder as a “SoulCycle or Barry’s for basketball,” Crosscourt is designed to make it easier to play pick-up hoops and build community in the process. The executive chair of Barry’s itself is an investor in the concept.
UK golf technology startup Paralo has raised £270,000 in an oversubscribed pre-seed funding round to develop its operating system for golf clubs and a connected product for golfers. £250,000 of the fo...
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
Venture investors seem to be more upbeat than they have been in years about the future of fitness and wellness. Startup investment in those categories totaled more than $3.6 billion in the first half of this year, putting 2026 on pace to come in about a third higher than 2025.
SafetyCulture becomes Mitti, betting AI lead frontline work management - and business insurance - will lead the tech unicorn's comeback.
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
Brands like Acorn Biolabs, StemRegen and One Hype Wellness are translating scientific breakthroughs into consumer products, betting that credibility and clinical validation will define wellness's next chapter
Startmate throws 17 Winter ’26 startups into the arena, from AI-agent guardrails to reusable rockets. Meet the cohort chasing Demo Day.
Superstat bags $3.5m to drag amateur sport analysis into the AI era, then bolts for Austin.
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
