The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news

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Fan & Venue · 2d ago · AU

Australian Football League Mandates AFL iD Integration Across AFL Live App Platform

The Australian Football League (AFL) has announced the implementation of mandatory AFL iD login integration across the official AFL Live App, establishing a centralised digital identity framework to deepen fan engagement across its national supporter base.Effective from midday Monday, 16 November…

Ministry of Sport
Startups · 7d ago · Global

FanDuel’s Latest Crossroads: Digital Card Rips

Card ripping platforms, where people pay for a randomly selected trading card backed by a real-life physical equivalent, are the latest red-hot betting-like product not subject to gambling laws or taxes. Multiple startups have raised money at valuations in the tens of millions, and well-known…

Sportico
Partnerships · 8d ago · Global

WTA and TikTok Ink Global Content Deal For Fan Engagement

The WTA (Women’s Tennis Association) and TikTok has announced a global content partnership to expand how fans discover and experience women’s tennis, combining player-led storytelling, creator content and innovative digital experiences to provide more ways to follow the excitement on TikTok. The…

iSportConnect
Partnerships · 9d ago · GB

Brentford FC launches self-driving network on matchdays

HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…

BusinessCloud
Partnerships · 10d ago · Global

WTA and TikTok Announce Global Content Partnership

The WTA and TikTok announced a global content partnership to expand how fans discover and follow women’s tennis through player-led storytelling, creator content and digital experiences on TikTok. The WTA

Sports Video Group · +1 other outlet
Fan & Venue · 10d ago · Global

Stadium DAS was never free

Why carriers still finance some stadium networks, why others do not, and how the economics of connectivity are changing By Pat Coyle For years, professional sports teams enjoyed an unusual arrangement with the wireless companies that wanted to reach their fans. Verizon, AT&T and Sprint were not…

Stadium Tech Report
Fan & Venue · 28 Oct 2026 · Global

How digital membership platforms help sports NGBs leave the spreadsheets behind

Participation is the lifeblood of national governing bodies tasked with operating both grassroots sport and elite performance programmes. A modern digital membership platform can help prove participation, unlock new engagement opportunities, and help bring the benefits of sport to more people.

SportsPro
Fan & Venue · 23 Oct 2026 · US

MLB Updates App in Time for iPhone Duo Launch—and the World Series

A day before customers got their hands on Apple’s first folding phone, the iPhone Duo, MLB executives were already showing off updates to the league’s app designed for the new device. MLB At Bat was one of the first 500 apps released for iOS’ App Store in July 2008 and the league has rarely, if

Sportico
Fan & Venue · 23 Oct 2026 · GB

EFL scores with Aposto’s event operations software

Aposto, the event operations software provider, will work with the EFL from early 2027 to deliver CrowdVista™, a league-wide intelligence sharing network for matchday operations. Safety and security teams at clubs often work from different formats and different data, so useful information can stay…

Sports Venue Business
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