The SportsTech Brief

The business of sports tech, in brief.

Sports tech startup news

Showing
Sport
Startups · 15 July 2026 · US

Nationals Prospect Anchors Latest Push to Securitize Athlete Pay

One of the Washington Nationals’ top prospects has agreed to sell a percentage of his future baseball earnings to a startup called Agentiq, the latest company seeking to build a platform for public investment in professional athletes. Ronny Cruz, an infielder with the High-A Wilmington Blue Rocks…

Sportico
Startups · 25 June 2026 · Global

ATN Insights: How AI Agents Tackle Cancellations

As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.

Athletech News
Startups · 19 June 2026 · GB

Sir Mo Farah’s URUNN app secures seven-figure raise

URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…

BusinessCloud · +1 other outlet
Startups · 1 June 2026 · Global

The Lens: The Gym of the Future Takes Shape

The fitness industry is entering a period of rapid transformation, driven by advances in AI, evolving consumer expectations, and a growing emphasis on wellness, recovery and longevity.

Athletech News
Funding · 1 June 2026 · FR

Tennis Star Elina Svitolina Joins French Startup Tiva’s Funding Round

As good as Elina Svitolina can be on the tennis court, the No. 7-ranked women’s player in the world isn’t immune to a fairly common issue that every athlete has dealt with at one point or another. “We’re playing in hot conditions; your palms are sweating and sometimes the sweat is coming from your…

Sportico
Startups · 21 May 2026 · GB

Shorts: Harry Maguire, FANATICS, Common Wealth Games

England and Manchester United F.C. defender Harry Maguire has co-founded Feedz, a new AI-powered coaching platform. The application has launched to help sports coaches deliver player feedback and performance analysis more efficiently. The platform enables coaches to record short voice notes about…

Sport Industry Group
Funding · 5 May 2026 · SE

Tennis Line-Calling Tech Grows From Pro Play to Local Courts

Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…

Sportico