The business of sports tech, in brief.
TikTok and Panini have announced a partnership to bring a digital collectible card experience to TikTok’s FIFA World Cup Fan Experience Hub. The collection is available now to fans worldwide.
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tournament takes place July 3–5
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collaboration combines Simplestream’s content management
ŌURA has signed Harry Kane and Declan Rice as global ambassadors to support athlete health monitoring during the UK football calendar. The agreement establishes long-term partnerships with the two England players, who will feature in marketing activity centred on performance, recovery and health…
DAZN has announced a multi-year agreement to make DSPORTS channels available to DAZN subscribers in Chile, Colombia, Ecuador, Peru, and Uruguay. Through the partnership, DAZN users in those territories will
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 — Sports Deep Dive, conducted in partnership with Ipsos, examining sports fandom and audience behavior on the platform. Key
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), the world’s largest martial arts organization, to power the global growth of live.onefc.com. The centralized streaming +platform now features a
Sportradar has agreed a multi-year global partnership with prediction market Kalshi. The sports technology company has become the official data and solutions provider for Kalshi across several major US and global sports leagues. Under the agreement, Sportradar will deliver its suite of products and…
Paramount and UFC have announced an expansion of their media rights partnership making Paramount+ the exclusive home of UFC Numbered Event main cards in Canada for six years beginning in
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a prediction market platform, making Sportradar an official data and solutions provider for Kalshi. The agreement covers sports including
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC events free-to-view worldwide, excluding Sub-Saharan Africa and Poland.
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through monetized streaming, designed and operated entirely in Europe.
FIFA has launched its digital streaming platform, FIFA+, exclusively on DAZN. The agreement has created a single global destination for FIFA-related live events, archive content, and original programming. Under the terms of the partnership, DAZN has assumed responsibility for the technical…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Tennis Channel has completed a transition from satellite-based distribution to a fully IP-native distribution model in partnership with LTN. The network, owned by Sinclair, delivers more than 100 tournaments annually
WSL Football and Aurora Media Worldwide are marking the successful completion of the first season of their multi-year host broadcast partnership across the Women’s Super League (WSL) and Women’s Super
Reaffirming a partnership that has defined Canadian sports broadcasting since 1986, the Canadian Football League (CFL) and Bell Media announced a new, landmark rights agreement that solidifies Bell Media as
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broadcast-native vertical livestreams to its esports tournaments worldwide. The partnership debuted at Intel Extreme Masters (IEM) Atlanta,
Gravity Media has announced the launch of Gravity Media Creative Agency, formed in partnership with creative production company The Good Work Quickly. The agency will offer strategy, creative development, and
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Advisors has worked with YES Network since
