The business of sports tech, in brief.
European peripherals company CHERRY XTRFY has named Counter-Strike legend Emil ‘HeatoN‘ Christensen as an ambassador. In the role, HeatoN will represent the company at events, assist with product development, and provide feedback on its range of gaming gear. The eight-time Counter-Strike champion…
North American collegiate esports platform PlayVS has announced a partnership with Krafton to launch PUBG College Royale. This is the first official PUBG college tournament in the region and will be open to students across the United States and Canada. Integrated into the PlayVS College League…
GameSquare, the parent company of FaZe Esports, has announced a new campaign partnership with Capcom to support the global launch of Resident Evil Requiem. The campaign includes creator-led digital activations, seeding initiatives, and real-world fan experiences surrounding the game, which releases…
Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN), significantly expanding its exclusive, data-powered augmented advertising footprint across live, local NBA broadcasts.
Esports tournament organiser ESL FACEIT Group has renewed its partnership with gaming peripherals brand ZOWIE. The renewal will see ZOWIE become the exclusive official monitor supplier for the organiser’s keu Counter-Strike 2 tournaments taking place in 2026 and 2027. As part of the renewal, ZOWIE…
WYLDE has announced a partnership with the League of Ireland to become its esports and gaming partner. Co-owned by former Jamaican sprinter and Olympic gold medalist Usain Bolt, the Irish esports organisation will be supporting ELOI (eLeague of Ireland), the official national EA FC esports…
NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor, to become its official distribution partner for China. The partnership expands
Esports data and technology platform GRID has unveiled its latest partnership with CROSSFIRE game developer Smilegate. The partnership will see GRID provide an official match data infrastructure within CROSSFIRE’s esports ecosystem, capturing and distributing live official match data. Financial…
As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through exclusive content, creator access, and
The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
The WNBA’s Portland Fire and NWSL’s Portland Thorns announce a groundbreaking, multi-year media partnership establishing Gray Media’s KPDX (FOX 12 Plus) as the regional broadcast home for the two professional
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
MOONTON has unveiled the eight teams that will be part of the Mobile Legends Professional League (MPL) Malaysia as it shifts to a partnership model in 2026. The longest-running esports league in Malaysia is set to join MPL Philippines and Indonesia with a fixed set of teams set to compete in the…
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential content, announces an expansion of their partnership, granting
All Women’s Sports Network (AWSN) announces the debut of women’s professional boxing on its fast-growing television platform in partnership with Hall of Fame legend Manny Pacquiao’s promotion, live on Sat.,
Emil Boc, the Major of Cluj-Napoca, has announced that the Romanian city will host PGL esports events for the next three years. The partnership with the esports tournament organiser extends the initial collaboration between the two parties, which began in 2025. Announced through an Instagram post…
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader, to modernise the sport’s digital infrastructure across the country.
Blacklyte has been announced as the exclusive desk and chair sponsor of the RLCS 2026: Boston Major, the latest commercial partner to join Rocket League’s premier competitive circuit. According to a release, the partnership will feature Blacklyte’s furniture prominently onstage throughout the…
