Partnerships · 20 Feb 2026 · Global
Whoop Is Making a Big Pro Sports Push
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Sports tech partnership news
Partnerships · 20 Feb 2026 · GB, US
Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London
Partnerships · 20 Feb 2026 · Global
Flaw Gaming and Gunzilla Games Launch Pioneer Cup for Off The Grid
Gunzilla Games has announced the Pioneer Cup in partnership with competitive gaming guild Flaw Gaming, introducing a high-stakes solo tournament for Off the Grid. The event, scheduled for February 28th and March 1st, 2026, will crown one top player, who will receive the Tacoma Pioneer, a rare…
Partnerships · 19 Feb 2026 · HK
ROG named official PC sponsor for LCK Cup Final 2026
Republic of Gamers (ROG) has been announced as the official PC sponsor for the LCK Cup Final 2026, set to take place from February 28th to March 1st at Kai Tak Arena in Hong Kong. According to a release, the partnership will see ROG provide hardware support for the LCK Cup final, one of the ……
Partnerships · 19 Feb 2026 · AU
Game-Changer: FQ Taps Into AI With StepOut to Revolutionise Performance Analysis
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The collaboration aims to boost player development and make talent identification more accessible to coaches. An innovative training tool By establishing a…
Partnerships · 19 Feb 2026 · Global
Virtus.pro partners with Gamers Outreach for fundraising campaign
Esports brand Virtus.pro has announced that it has partnered with the non-profit organisation Gamers Outreach. The collaboration has resulted in the launch of a fundraising campaign aimed to help Gamers Outreach supply gaming equipment and experiences to children in hospitals. Gamers Outreach is a…
Partnerships · 19 Feb 2026 · FR, US
Michelin becomes an official partner of the RLCS
The Rocket League Championship Series (RLCS) has announced a partnership with French tyre manufacturer Michelin. As a result of the deal, the manufacturer’s branding will appear within the car football title and across esports broadcasts taking place throughout the 2026 season. The collaboration…
Partnerships · 19 Feb 2026 · AU
Australian Esports League joins forces with Australian Grand Prix for esports tournament
The Australian Esports League has announced a partnership with the Australian Grand Prix Corporation to launch a student esports tournament. Known as the Victorian Virtual Grand Prix, students from Victorian schools will compete for a chance to win a trip to the Australian Grand Prix, the opening…
Partnerships · 19 Feb 2026 · GB
RL Commercial adopts automated content technology
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
Partnerships · 19 Feb 2026 · SA
Saudi Esports Federation partners with ROC Esports and Team Stallions
The Saudi Esports Federation (SEF) has signed two Memoranda of Understanding (MoU) with esports organisations ROC Esports and Team Stallions. According to a release, the partnership is part of the SEF’s broader goal to establish a comprehensive esports ecosystem. This includes empowering domestic…
Partnerships · 19 Feb 2026 · GB, US
DAZN and Matchroom sign new five-year deal
Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…
Partnerships · 19 Feb 2026 · Global
PTZOptics Launches Visual Reasoning Initiative, Partners with Moondream to Automate Video Decision-Making
PTZOptics announces the launch of its visual reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open integration. The initiative supports an open, practical
Partnerships · 19 Feb 2026 · GB, US
DAZN, Matchroom Boxing Sign Five-Year Deal to Extend Long-Standing Partnership
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal extends the long-term partnership
Partnerships · 19 Feb 2026 · Global
DAZN and Matchroom Boxing Announce Five-Year Rights Extension
DAZN Group and Matchroom Boxing have announced a five-year extension of their broadcasting partnership, cementing the streaming platform’s position as the global home of the sport through to 2031.
Partnerships · 17 Feb 2026 · Global
G2 Esports launches AI agent Sami in partnership with Theta Network
G2 Esports has become the latest esports organisation to partner with cloud infrastructure provider Theta Network, transforming its Sami mascot into an AI agent. Sami has now been integrated into G2’s socials, including its website and Discord server, to assist fans with their queries about the…
Partnerships · 17 Feb 2026 · FR
Team Vitality unveils partnership with E.Leclerc
French esports organisation Team Vitality has announced a partnership with French retailer E.Leclerc. As Team Vitality’s Main Partner, E.Leclerc’s logo will feature in the centre of the organisation’s jerseys, which are worn by its players during international competitions. Alongside E.Leclerc’s…
Partnerships · 17 Feb 2026 · Global
Eutelsat, Viewsat Renew Capacity Agreements to Support Development of Broadcast Market in MENA Region
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, reinforcing a long-standing partnership and a shared focus on supporting the continued development of the broadcast market in Egypt and
Partnerships · 16 Feb 2026 · Global
DAZN Secures Streaming Rights for FIDE Freestyle Chess World Championship
DAZN has been named the global broadcaster for the first-ever FIDE Freestyle Chess World Championship 2026. The partnership ensures the tournament, held from 13–15 February 2026, is available free-to-view worldwide, providing a mainstream platform for a format rapidly gaining traction among younger…
Partnerships · 16 Feb 2026 · AU, IT, KR
Longtime Partner NEP Plays Critical Role in NBC’s Coverage of the 2026 Winter Olympics
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
Partnerships · 16 Feb 2026 · DE
Brawl Cup heads to Berlin in 2026
Esports tournament organiser BLAST has announced it will host the 2026 Brawl Cup in Berlin, Germany. The announcement comes after BLAST signed a new multi-year partnership with Brawl Stars at the end of 2025. As a result, the Brawl Cup will have its first-ever live event at the Uber Eats Music…