The business of sports tech, in brief.
Korean League of Legends competition LCK has announced a new partnership with North American personal care brand Gillette. Even though the scope of the collaboration and financial terms of the deal were not disclosed, Gillette will be joining ahead of the start of the LCK 2026 season, which is set…
Betr has signed a multi-year deal with Polymarket to add prediction market products directly to the Betr app. The rollout will start in 2026 and will give Betr’s users across the US access to event contracts in sports, politics, culture, and other areas. The Growing Predictions Market The…
Norwegian esports organisation Metizport has announced a major partnership with tech giant Samsung. Samsung has become the official monitor and memory partner of Metizport’s Counter-Strike 2 (CS2) team for 2026. As a result of the collaboration, Metizport’s CS2 training facilities will be equipped…
PUBG Mobile developer KRAFTON has announced the return of its partnership with hit anime series Jujutsu Kaisen. Returning on March 13th alongside the release of Version 4.3, the new update will feature new content and experience based on the anime. This marks the second time PUBG Mobile has…
Following last year’s broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclusive broadcast home of six additional Banana
The 9Network has announced a partnership with Hello Sport for the 2026 NRL season. The collaboration will see one of the nation's most influential sports podcasts embedded into the heart of Nine’s rugby league coverage, reflecting a broader industry shift toward multi-platform engagement and…
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
Cleveland’s Telos Alliance, pioneers in broadcast technology for 30 years, loves college radio. “College radio has always held a special place in our hearts because so many of us got
Formula 1 has announced a multi-year renewal of its partnership with C15 Studio to operate the ‘Formula 1 Channel’ across the United States.
AurumX has confirmed a strategic partnership with Web3 gaming studio KazarHQ with both parties looking to build a fully interoperable gaming ecosystem across multiple games. The announcement outlines plans to align KazarHQ’s gameverse with AurumX’s on-chain financial infrastructure to create a…
German organisation GamerLegion has revealed that it is expanding its current partnership with online sportsbook brand LEON.Bet. According to the announcement, the deal will see LEON.Bet work closely with GamerLegion’s Dota 2 roster. GamerLegion wrote on X (Twitter): “We’re delighted to announce…
Gaming peripheral brand ATK Gear has announced that it has partnered with BBL Esports’ VALORANT team. The collaboration names ATK Gear as the official peripheral partner of the Turkish organisation, supporting the roster as it competes at VALORANT Masters Santiago. “We’re proud to officially…
Danish esports organisation Astralis has announced a new partnership with online casino and sportsbook platform Stake. The collaboration sees Stake become the organisation’s official betting partner, bringing fan activations, digital campaigns, and content to Astralis’ platforms. According to the…
Asian esports organisation RRQ has announced a partnership with gaming peripherals ZOWIE for VCT Pacific 2026. As a part of the deal, ZOWIE will provide its monitors to RRQ’s VALORANT roster and will also feature on the team’s jersey. “RRQ officially partners with ZOWIE. Precision, performance, and…
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphics and virtual production platform, formalized during Ventum Tech’s visit to Pixotope’s headquarters in Oslo. The partnership positions Ventum Tech as a key regional
With the 2026 AFC Women's Asian Cup kicking off this week, Areto and FIFPRO's partnership will look to protect competing players from online abuse and harmful behaviour. First line of defence All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform…
Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…
F1 and beIN SPORTS have announced an extension of their partnership that will see beIN SPORTS continue to exclusively showcase Formula 1 races to fans in ten territories across Asia
Owl AI a pioneer in artificial intelligence for professional sports, announces a strategic partnership with the SMX League. By joining Owl AI’s “AI Trailblazer” program, the Monster Energy SMX World
After first signing the deal in 2019, MOUZ has extended its strategic collaboration with Razer for another two years. The gaming hardware brand is currently the longest-standing partner in the German organisation’s history. “Razer has played a pivotal role in our competitive journey and continued…
