The business of sports tech, in brief.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
The Foxtel Group’s sports streaming platform Kayo Sports has expanded its partnership with McDonald’s Australia, introducing a landmark loyalty integration that allows MyMacca’s Rewards members to redeem points for live sports access.
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN’s network of more than 2,000 vetted creators access to live 3D NFL broadcasts rendered from official NFL data
Prominent Los Angeles-based esports organisation Sentinels has partnered with food delivery platform Uber Eats to deliver a fan watch party experience at the team’s headquarters, known as SEN HQ.
STADIUM TECHNOLOGY NEWS Cosm opens Detroit venue with 87-foot LED dome Cosm has opened a 70,000-square-foot immersive sports and entertainment venue in downtown Detroit, anchored by an 87-foot-diameter, 12K+ LED dome that gives audiences a 180-degree view of live events. The three-level…
MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Hollywood Park, has nonstop activity
The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology
Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better understand what drives fan engagement, the
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Tennis Channel 2, both now
The NFL is launching its most expansive creator programming yet, bringing together dozens of digital creators, storytellers and cultural voices across football, food, fitness, fashion, lifestyle, gaming, comedy and more.
The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds
Ease Live powered more than 76.5 million interactive fan sessions during the FIFA World Cup 2026 across broadcaster and streaming platform deployments. The company’s interactive overlay technology was used by
The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…
A stadium can have excellent technology and still struggle to get value from it. That is something I think gets overlooked. A lot of attention goes into choosing systems, installing them and making sure everything works before opening. That makes sense. Stadium technology is expensive, complex and…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas Day games and Netflix-exclusive boxing events to bars and
How are sports organisations turning fan passion into measurable, long-term value? iSportConnect’s Taruka Srivastav spoke with Pareekshith Shetty, Co-Founder & CTO of Proem Sports, about the growing importance of fan data, season-aware engagement and technology built specifically around the unique…
Global ticketing and live event technology platform AXS has entered into a partnership with the Melbourne Vixens, signing on as a Major Partner and the club’s official ticketing partner starting from the 2027 Suncorp Super Netball season.
Monumental Sports & Entertainment (MSE) announced that it has chosen walk-through scanning technology startup Xonar to provide security screening devices for Capital One Arena in Washington, D.C., the first large pro arena customer win for the St. Petersburg, Fla.-based Xonar. While other new…
