The business of sports tech, in brief.
Advent, a global experiential design and technology company, has partnered with the Tampa Bay Rays to design the Rays Ballpark Experience Center, opening in early 2027 at Westshore City Center in Tampa. The one-of-a-kind destination will offer fans, sponsors and premium partners, both current and…
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem.
Hotspur Labs, Tottenham Hotspur’s corporate venture programme, will co-host the Spurs² Hackathon with the San Antonio Spurs, ScorePlay, and TwelveLabs on October 22-23 at the University of Texas at Austin’s
Being a sports fan is more complicated than ever. Fandom can feel like a series of headaches, if not a second job. Games are played at all sorts of times on myriad channels requiring multiple subscriptions. Good luck keeping up. If you decide to go in person, tickets can be bought on countless…
The National Hockey League has entered into a multiyear global partnership with sports-technology platform Sofascore, establishing a collaboration designed to transform advanced digital fan engagement and statistical visualisation.
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore’s platform beginning this season. The partnership involves direct collaboration
Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles Lakers, Los Angeles Sparks, Los Angeles Dodgers,
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The ISU esports arena gives five varsity teams a dedicated venue, broadcast facilities and more space to practise at Idaho State University.
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
The Tennessee Titans have selected ANDREW to provide the distributed antenna system for the new Nissan Stadium, giving the venue an all-digital cellular architecture designed to support multiple mobile operators. The stadium will use ANDREW’s ERA digital DAS to provide cellular connectivity for…
Live-entertainment technology platform Fever has secured USD250 million (AUD351 million) in a primary equity financing round, marking the largest funding event of its kind for the sector.
United Airlines and DISH have announced an agreement to bring live professional and college football to seatback screens on Starlink-equipped United aircraft. The service is available now on more than
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
