The business of sports tech, in brief.
On an average weekend day, the Harvard Athletics team produces up to four simultaneous live broadcasts of the university’s sporting events for ESPN+. A weekend this past winter, however, presented
The PGA TOUR announces an expanded partnership with Amazon Web Services, Inc. (AWS) that will accelerate the transformation of how golf content is created, distributed, and experienced worldwide. As the
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
Edgbaston Stadium has announced it will become the first business in the UK to deploy innovative smart-return technology from Aucxis, built on its proven STAR RFID solution, specifically designed to revolutionise and speed up the customer journey for cricket fans. In a landmark collaboration…
Season 2 of TGL is underway, marked by changes on both the production side and the virtual-course and playing-surface side. All of them are designed to bring more dynamic shot
FIFA and Lenovo have unveiled a series of artificial-intelligence–driven technological innovations intended to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team
STADIUM TECHNOLOGY NEWS New Nissan Stadium to lead with the largest Just Walk Out deployment in sports The Tennessee Titans and Amazon have partnered to equip the new Nissan Stadium with the largest single-venue rollout of Amazon’s Just Walk Out frictionless retail technology, covering all 40+…
NTT DOCOMO BUSINESS, Inc. has entered into an exclusive distribution agreement with U.S.-based facility management SaaS leader 24/7 Software, Inc. This partnership will bring 24/7 Software’s cloud-based platform, which supports smarter operations for stadiums, arenas and commercial facilities, to…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026™. Revealed by…
Quintar, one of the company’s leading the move towards spatial and immersive content, today announced its integration with the Meta Spatial SDK, a move which the company says paves the
Manchester-based fan engagement company Piing is aiming to put its interactive games at the “greatest events on Earth”, from packed football stadiums to major live experiences beyond sport. Led by CEO Gareth Langley, the business creates large-scale crowd games designed to help rights holders and…
Spectrum and Apple unveil the schedule for Spectrum Front Row in Apple Immersive, which will feature a series of live basketball games in a new storytelling format on Apple Vision
NBCUniversal announces the return of OLI, its AI-powered Olympic discoverability tool, with enhanced features designed to help fans navigate thousands of hours of its coverage of the Milan Cortina 2026
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
One company under consideration was founded by a top MLB exec’s uncle.
STADIUM TECHNOLOGY NEWS Wicket to bring facial ticketing to Valero Alamo Bowl Wicket will deploy its facial authentication ticketing technology at the Valero Alamo Bowl on Dec. 30, enabling fans who opt in to enter the Alamodome through dedicated facial-recognition entry lanes for faster…
