The business of sports tech, in brief.
Creators will take center stage during Super Bowl LX week in the Bay Area. As individuals who create and produce engaging content for their social channels, creators within fashion, food,
By combining modern fan distribution strategy with Spectatr.ai’s real-time AI automation, the league built instant global digital visibility in its historic first season. The Northern Super League (NSL), in partnership with AI sports technology company Spectatr.ai, delivered real-time, AI-powered…
Comcast’s Xfinity announces plans to bring customers its most dynamic Olympic Games viewing experience ever for NBCUniversal’s coverage of an Olympic Winter Games. Anchored by Fan View, Multiview, and RealTime4K
When the University of St. Thomas moved to Division I athletics, it needed an arena experience to match. Learn how Panasonic Projector & Display Americas helped power the Lee and
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
Advancing NBCUniversal’s commitment to deliver the most widely available Olympic Winter Games yet, the company reveals its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games.
Ease Live, a provider of interactive graphical overlays for live and on-demand video, announces support for VAST (Video Ad Serving Template), the common buying and reporting language used across ad
The NFL and Livewire announce details for NFL Race to the End Zone LIVE powered by Verizon, livestreaming on NFL YouTube during Super Bowl LX week in San Francisco on
AE Live announces a partnership with CUE, a fan engagement platform for live sports and entertainment, to deliver real-time, second-screen interactivity designed specifically for broadcast-scale audiences. The collaboration builds on
In today’s stadiums, connectivity is no longer a supporting system. It is core infrastructure. It underpins fan experience, venue operations, security, media workflows and revenue generation, and it must perform reliably under extreme, event-driven demand. At Levi’s Stadium, that reality is front…
Augmented reality, extended reality, and virtual production are transforming the way live sports and entertainment events are produced, presented, and experienced. These technologies are no longer futuristic novelties; they’re becoming
Following the announcement of its major corporate evolution, SI (formerly Sportz Interactive) is entering a new chapter in its 24-year history. To understand the strategy behind the rebrand and the launch of FanOS, we sat down with Siddharth Raman, CEO at SI, to discuss the company’s vision for the…
Following over two decades of industry-defining innovation, Sportz Interactive is proud to announce its new corporate identity as SI. At the heart of the rebrand is the unveiling of FanOS, a modular operating system designed to help sports organisations build scalable digital solutions from a…
Live sports broadcasting reached a new milestone last Saturday at the Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered
Global sports entertainment platform DAZN has signed a deal with Polymarket, the world’s largest prediction market, to bring prediction trading to its millions of users. Prediction markets enable people to
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
Disguise and ASB GlassFloor have announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will enable coaches to visualize ball tracking data
NBCUniversal announces that it will expand NBC’s daily live daytime coverage of the Milan Cortina 2026 Winter Olympics to more than 150 AMC Theatres nationwide from Feb. 6-22. Following a
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
