The business of sports tech, in brief.
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive English-language U.S. rights holder to all Concacaf Women’s competitions through the 2029-2030 season. Across four distinct competitions featuring
From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a “lean and mean” operation for its Winter Games coverage. With Milano Cortina
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
National Student Esports (NSE), the official body of UK university esports, has announced Vita Student as its headline partner for 2026. In addition to supporting the British University Esports Championship, the student accommodation provider will help enhance NSE’s offering throughout the year…
Sports AI and data company Stats Perform has renewed its Gold sponsorship of SVG Europe. The technology company has confirmed it will continue its relationship with the trade association to support the creation, production, and distribution of sports content. Recent projects for the company include…
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated social media influencers into its travel and culture coverage. These people are providing a different lens
BBC Sport is bringing together its linear TV and streaming digital arms in a strategy that pulls together both aspects of broadcasting for the first time at Milano Cortina. However,
Speaking with SVG Europe after one of Team GB’s greatest days at a Winter Olympics, BBC Sport’s head of major events, Ron Chakraborty, explains the broadcaster’s coverage – and why
As the Seattle Seahawks and New England Patriots faced off in the NFL’s biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions played a pivotal role
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London
Brazilian esports organisation LOUD has announced that its League of Legends midlaner, Jean Carlo ‘Mago’ Dias, will no longer compete for the team following what it described as ‘internal conflicts’ with the coaching staff. According to the organisation’s statement, translated into English, Mago…
Genius Sports Limited has addressed market scepticism following its definitive agreement to acquire Legend, a global digital sports and iGaming media network, in a deal valued at up to USD1.2 billion (AUD1.6 billion).
Fnatic has issued a statement reiterating its zero-tolerance stance on abuse directed at its players competing in tournaments worldwide. The statement comes after the UK-based esports organisation became aware of an increase in targeted abuse, ranging from personal attacks to death threats. In the…
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal extends the long-term partnership
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and timeline.
Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distribution of the Emirates Football Association Challenge Cup (Emirates FA Cup) matches. Using Synamedia’s Quortex Link cloud distribution platform…
