The business of sports tech, in brief.
Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday were Canon. Additionally,
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Event and venue management software leader, iVvy, has announced the launch of Instant Proposal – powered by hivr.ai – the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales. The capability is now live with Edgbaston Stadium in the UK. With enquiry…
The Esports World Cup Foundation has shared that it hosted a visit from Britain’s Prince William for an esports event in Riyadh, Saudi Arabia. According to a release, the visit focused on discussing esports as a global sport, alongside its impact on youth development, education, careers, and…
Motorsport UK has unveiled its full sim racing calendar for the 2026 season, featuring a mixture of new and returning events. The national body for motorsport in the UK will host a total of 12 events from February to December. Announced on February 11th, the 2026 season begins with the Cross Car…
Axess has implemented a fully integrated access control solution at Connacht Rugby’s redeveloped Dexcom Stadium, supporting improved matchday operations, secure ingress and enhanced data integration. In collaboration with Connacht Rugby and Conack Construction, Axess has delivered several AX500…
Esports’ next growth engine isn’t just professional leagues or streaming platforms — it’s higher education. Across the UK, universities are investing in esports as a structured, competitive and career-building pathway for students. At the centre of this movement is the National Student Esports…
The eighth season of the ePremier League enters the final stages of the 2025/2026 season, starting with the Group Stage on February 28th. The final 40 players representing 20 football clubs have been decided after several months of online qualifiers and playoffs, each of whom will aim to be crowned…
Sportradar has announced a multi-year agreement with NBC Sports Regional Networks to enhance live NBA game coverage. The partnership will see NBC Sports Regional Networks leverage Sportradar’s NBA advanced data and GameFrame technology across hundreds of live NBA game broadcasts during the 2025-26…
National esports body British Esports has announced a partnership with UK public university Loughborough University to strengthen education and training across the esports ecosystem. The two parties have signed a Memorandum of Understanding (MoU) to support the continued development of the industry…
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
Studio programming is deploying multiple sets at Levi’s Stadium in Santa Clara, CA While NBC Sports preps for its exclusive English-language coverage from the Bay Area, Telemundo Deportes is beefing
Milano Cortina marks the first time since London 2012 that NRK has had the full rights to show all the Winter Olympic action on TV. The team at the free-to-air
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise’s first three live MMA events in 2026 on Fazen’s popular YouTube channel, FIGHTTIPS. The
UK-based sim racer James Baldwin has joined the Mercedes-AMG Petronas F1 Team as the newest member of its simulator driver programme. The FIA Motorsport Games champion will assist the Formula One team by driving its state-of-the-art simulator to provide feedback to engineers working on the team’s…
Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media…
Genius Sports expects its acquisition of Legend will result in the creation of a “digital sports and gaming media powerhouse”.
Amazon Prime Video has overtaken DAZN as the world’s largest streaming investor in sports rights. New research from Ampere Analysis has revealed that streaming platforms will spend $14.2bn on sports rights in 2026, a 7% increase on the $13.2bn spent last year. Amazon is set to account for 27% of…
Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…
