The business of sports tech, in brief.
ticketing & venue tech
Seat Unique provides a platform for hospitality and premium ticket sales.
1 round tracked · US$25.4M disclosed (approximate USD)
| Company | Amount | Round | Investors | Country | Date |
|---|---|---|---|---|---|
| Seat Unique | GBP 20M | undisclosed | Nickleby Capital, Pentland Ventures, Hearst Ventures, Lando Norris | 15 Oct 2026 |
Reigning Formula 1 World Champion Lando Norris has invested in Seat Unique, Europe’s leading premium live experiences platform, becoming the latest world-class athlete to back the business as it continues its international expansion. Norris joins Seat Unique at a defining moment in its journey. His…
Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
