The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · UK & Ireland

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Partnerships · 7d ago · GB

Sky Sports partners with Sir Gareth Southgate’s 1071 Media

Sky Sports and 1071 Media, the production company founded by former England manager Sir Gareth Southgate and Jimmy Worrall, will make and distribute three long-form football shows for social and digital platforms. Sky Media will handle commercial sales for all three. The Football Dugout is a new…

Sport Industry Group
Broadcast & Streaming · 9d ago · GB, US

DAZN secures ‘option on’ 2029 FIFA Club World Cup streaming rights

DAZN has secured an exclusive option on the global streaming rights to the 2029 FIFA Club World Cup, according to the Guardian. The deal extends the streaming platform’s relationship with football’s world governing body. DAZN paid $1bn (£745m) for the global rights to the first 32-team Club World…

Sport Industry Group
Broadcast & Streaming · 13d ago · AU, GB

TNT Sports lands England’s Australia tour and 150th Anniversary Test

TNT Sports will show England’s white-ball tour of Australia and March’s 150th Anniversary Test live and exclusively in the UK, after agreeing a broadcast deal with Cricket Australia. Channel 5 will reach a free-to-air audience with exclusive highlights of every match on England’s tour, shown on its…

Sport Industry Group
Broadcast & Streaming · 26 Oct 2026 · GB

Sky Sports launches WSL series with Ella Toone and Keely Hodgkinson

Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…

Sport Industry Group
Broadcast & Streaming · 16 Oct 2026 · ES, GB, US

Post-World Cup Momentum Drives Premier League US Viewership to Record Highs

Premier League broadcast audiences in the United States have reached record levels following the 2026 FIFA World Cup, data from Nielsen Sports highlighting a 30 percent increase in overall viewing figures when incorporating Spanish-language broadcasts.

Ministry of Sport
Partnerships · 12 Oct 2026 · GB, HK

beIN SPORTS secures Wimbledon broadcast rights

beIN Asia Pacific has secured exclusive broadcast rights to Wimbledon across Southeast Asia and Hong Kong from 2027 to 2031, extending its long-standing media partnership with the All England Lawn Tennis Club (AELTC). The five-year agreement will see live coverage of The Championships distributed…

Sport Industry Group
Broadcast & Streaming · 11 Oct 2026 · AU, BR, CA

Netflix’s Women’s World Cup deal puts IMG’s technology in the spotlight

Netflix's first exclusive football deal will see the next year's FIFA Women's World Cup at the centre of it's live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming…

Soccerscene
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