The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

Showing
Sport
Partnerships · 6 Mar 2026 · GB

Method partners with SCAN for Race to World First

British esports organisation Method has announced a partnership with hardware supplier SCAN Computers. The deal will see SCAN collaborate with Method throughout World of Warcraft’s Midnight Season 1. Specifically, it will focus on Race to World First, a competitive event centred on defeating new…

Esports Insider
Fan & Venue · 6 Mar 2026 · GB

How The Revenue Club is turning golf tee times into turnover

On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…

BusinessCloud
Startups · 5 Mar 2026 · GB

Former Port Vale star launches AI platform for athletes

Two former professional footballers, Joe Davis and Tim Alexander, are set to launch a technology platform aimed at tackling what they describe as one of sport’s most overlooked problems: what happens to athletes when they exit their sport. MOJOE, an athlete-only platform designed to modernise…

BusinessCloud
News · 5 Mar 2026 · GB

Ex-footballers launch platform to prepare athletes for life after sport

Two former professional footballers, Joe Davis and Tim Alexander, are set to launch a technology platform aimed at tackling what they describe as one of sport’s most overlooked problems: what happens to athletes when they exit their sport. MOJOE, an athlete-only platform designed to modernise…

BusinessCloud
Esports · 3 Mar 2026 · GB

Insomnia Gaming Festival cancels i74

UK-based gaming and esports event Insomnia Gaming Festival has announced the cancellation of its Insomnia 74 (i74) event. The event was scheduled to take place from April 30th to May 3rd at the Staffordshire County Showground, with a variety of esports tournaments announced alongside gaming…

Esports Insider
Esports · 2 Mar 2026 · GB

Tundra Esports wins DreamLeague Season 28

Tundra Esports has won Dota 2’s DreamLeague Season 28 after defeating Aurora Gaming 3-1 in the Grand Finals. With that, the London-based organisation has secured the lion’s share of the tournament’s $1m (~£747,000) prize pool. Tundra Esports was one of 16 teams competing in DreamLeague Season 28…

Esports Insider
Analytics & AI · 1 Mar 2026 · AU, DE, FR

Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance

In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…

Soccerscene
Partnerships · 27 Feb 2026 · GB

Team Liquid partners with Sunderland AFC for ePremier League

Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…

Esports Insider
News · 27 Feb 2026 · GB

British Esports signs Armed Forces Covenant

The British Esports Federation has signed the Armed Forces Covenant, pledging to support serving personnel, veterans, and their families in the military community. As outlined in the Armed Forces Covenant document, it was signed by the President of British Esports, Chester King, on December 4th…

Esports Insider
Esports · 26 Feb 2026 · GB

Tranmere Rovers launches six-week esports initiative

The community branch of English football club Tranmere Rovers has launched an esports and digital skills initiative designed to open career pathways for 18 to 21-year-olds. The six-week course will utilise esports to develop a range of skills, including broadcast production and content creation…

Esports Insider
Startups · 26 Feb 2026 · GB

MOJOE launches AI platform for player care and athlete transition

Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes. Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of…

Sport Industry Group
Partnerships · 26 Feb 2026 · IE

WYLDE becomes esports and gaming partner of League of Ireland

WYLDE has announced a partnership with the League of Ireland to become its esports and gaming partner. Co-owned by former Jamaican sprinter and Olympic gold medalist Usain Bolt, the Irish esports organisation will be supporting ELOI (eLeague of Ireland), the official national EA FC esports…

Esports Insider
Esports · 26 Feb 2026 · GB

F1 Esports champion becomes real-world instructor at Silverstone

A two-time Formula One Sim Racing World Champion has secured a role at one of British motorsport’s most established venues. F1 Esports competitor Brendon Leigh will work as a driver instructor at Silverstone as part of its Drive Silverstone programme. Leigh, who won the Formula One Sim Racing World…

Esports Insider