The business of sports tech, in brief.
Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…
Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
The NBA announces the five companies that will make up the fifth cohort of NBA Launchpad, the league’s initiative to source, evaluate, and pilot emerging technologies to further impact the
Venture investment in the fitness and wellness space hit a cyclical low last year, Crunchbase data shows, with just over $5 billion in reported global funding.
Inspire360 Club brings together courses, certifications and continuing education under one tech-forward platform.
Belfast-based sports technology companyTeamFeePay has completed a £9 million equity funding round to support expansioninto new markets and planned recruitment. The round was led by investments fromYFM...
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness.
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
The startup has raised a $3.6 million seed round led by Khosla Ventures.
Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results
Match analysis demands long hours of tedious, menial work. Analysts hand-crop clips, rewatch sequences and track every individual player, burning exorbitant amounts of time and money. Even with entire teams dedicated to the task, analysts cannot fully interpret or understand the movements…
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
