The business of sports tech, in brief.
North America’s premier rugby competition has secured a media extension, announcing that its broadcast and streaming partnership with ESPN has been officially prolonged through the 2027 Major League Rugby season.
RHStv and Red House Streaming have announced an expansion of their partnership with Peak Events, streaming the Myrtle Beach Fall Showdown — a two-game series between Clemson and Coastal Carolina
Eutelsat has renewed its partnership with Télédiffusion d’Algérie (TDA), Algeria’s national broadcasting network operator, for continued distribution of Algerian television channels across the Middle East and North Africa via the
The University of Utah has opened a new broadcast production facility at its Language and Communications (LNCO) building, designed and integrated by Diversified. The facility is capable of supporting in-venue
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem.
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 2026-27 season. The games will also stream
LiveU and Airwise have announced a strategic partnership integrating LiveU’s bonded video transmission with Airwise’s drone fleet management, airspace awareness, and video distribution platform for public safety agencies. The joint
The European Shooting Confederation has agreed a three-year partnership with Warner Bros. Discovery Sports as it looks to significantly expand the international reach of shooting across Europe. Running from 2026 through to 2029, the agreement will bring selected ESC competitions to Warner Bros…
The National Hockey League has entered into a multiyear global partnership with sports-technology platform Sofascore, establishing a collaboration designed to transform advanced digital fan engagement and statistical visualisation.
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore’s platform beginning this season. The partnership involves direct collaboration
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN simultaneously. The simulcasts begin Friday,
New Zealand Cricket has officially announced the revival of the Youth Fast Bowling Challenge, partnering with international fast bowler Lockie Ferguson and his proprietary fast bowling technology platform, the Yorker app.
Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP’s archive of match highlights, player features, and
Enterprise artificial intelligence and data solutions provider Veritone has entered into a content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour.
The Professional Women’s Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under the Hockey Night in Canada
Global technology leader Adobe has secured a partnership with the National Hockey League (NHL), becoming the Official Creative, Marketing, and AI Partner ahead of the 2026-27 regular season rollout.
Digital sports entertainment and gaming leader DraftKings has announced an agreement with Amazon's Prime Video, securing exclusive status as the official sportsbook and online casino integration partner for NHL on Prime’s Wednesday Night Hockey throughout the 2026-27 season.
Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE’s programming slate, including Monday Night Raw, Friday Night SmackDown, NXT, and WWE
The Serta KPL partnership makes the mattress brand the league’s smart sleep partner, with AI DREAM X1 named as its featured product.
