The business of sports tech, in brief.
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic’s sports video content to connected TV (CTV) for the first time. The hub is an
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization Ballplayers chatting with announcers and each other has become a popular
Sports tokenisation platform Socios.com has announced its landmark entry into the United States sports market through a historic partnership with Playfly Sports, launching the country's first-ever college Fan Tokens across five major university athletic programs.
The collaboration produced more than 500 short-form videos across four cities through an iPhone-based workflow designed to preserve speed, spontaneity, and the creators’ natural voices When Peter Olson joined Overtime
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection experiences featured in the FIFA World Cup fan zone display at Rockefeller Center in New York City. The projection
The 2026 FIFA World Cup did more than captivate billions on the pitch; it fundamentally reshaped global digital behavior. According to comprehensive network data released by Cloudflare Radar, which monitors global HTTP traffic, DNS, and security trends across its more than 330 points of presence…
The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-game discovery through TikTok GamePlan, and advertiser opportunities through
Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based TV control system for bars, restaurants, and other venues with multiple screens. The product allows business owners and employees
DAZN and ADI Predictstreet have announced an exclusive global strategic partnership to develop and distribute regulated prediction market experiences for sports fans, powered by ADI Chain. ADI Predictstreet is the
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics
Euroleague Basketball has unveiled Euroleague Basketball+, a long-term strategic initiative designed to create a unified digital ecosystem for European club basketball by bringing together competitions, clubs, leagues, content, technology, and
As college athletics continues its push toward direct-to-consumer engagement and first-party fan data, the University of Missouri is rolling out a new connected digital platform designed to unify the fan
As MLB’s All-Star Game festivities arrive at Citizens Bank Park this week, Ross Video technology is at the center of the in-venue production workflow for the seventh consecutive All-Star Week.
TikTok and WSC Sports have announced a strategic partnership that gives sports rights holders a way to distribute licensed content through TikTok creators. WSC Sports will provide creators with access
After years of localized events, the competition heads to Philadelphia’s Citizens Bank Park on Sunday Major League Baseball is doing its best to tap into a younger demographic of fans,
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Group. The size of the
