The business of sports tech, in brief.
As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through exclusive content, creator access, and
Targeting a younger audience, creator-led network’s Access Granted series highlights daily lives of the team’s rookie class In a saturated sports-media industry, many companies dedicate time and resources to telling
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
The implementation standardizes an integrated workflow connecting ultra-high-resolution capture with tracking data and feeding into CX Video Hub platform The NHL and Cosm announced today that they have installed and
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm have installed and integrated C360 capture systems in all 32
The modern sports stadium has been in a state of transition for more than a decade now. Numerous venues have either been upgraded or replaced altogether with arenas and stadiums
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
The bad thing about every sporting event everywhere being available to audiences is that every sport everywhere is available to audiences. There is tremendous choice available to sports fans, and
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential content, announces an expansion of their partnership, granting
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader, to modernise the sport’s digital infrastructure across the country.
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration,
The Internet is no longer a human network. With connected devices projected to surge past 30 billion by 2030, we have officially entered an era where the silent conversations between machines far outpace the digital footprints of the people who created them. – Hans Vestberg, Chairman and CEO…
Cosm announces the appointment of two new leaders – Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing) – to scale its sports and
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
DNA Inc. specializes in crafting next level digital experiences in the Media, Streaming, Sports, and Automotive industries—delivering seamlessly across mobile, web, smart TV, set-top boxes, in-car systems, wearables, and smart
STADIUM TECHNOLOGY NEWS Robot Dogs to enhance stadium security at 2026 World Cup In preparation for the 2026 FIFA World Cup, Mexican authorities are deploying a squad of four remote-operated robot dogs equipped with cameras, night vision, and communication systems to patrol around BBVA Stadium in…
At the 26th NBA All-Star Technology Summit at YouTube Theater in Los Angeles, NBA Commissioner Adam Silver, Dallas Mavericks rookie Cooper Flagg, Charlotte Hornets rookie Kon Knueppel and the world’s
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Event and venue management software leader, iVvy, has announced the launch of Instant Proposal – powered by hivr.ai – the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales. The capability is now live with Edgbaston Stadium in the UK. With enquiry…
