The business of sports tech, in brief.
The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…
The WNBA has announced the launch of an enhanced WNBA App featuring WNBA ID, a free global account system that connects the app with WNBA.com. The app includes live streaming
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast operations, fan engagement, and venue communications across
In a world dominated by Dante, can the standards-based technology known as Audio Video Bridging (AVB) provide a viable market alternative for stadium audio-over-IP networks? So far, the verdict is incomplete. Although AVB is a viable technology and has been used in large stadium audio networks, it…
Prime Video Sports’ NBA Playoffs coverage, which includes the entire SoFi NBA Play-In Tournament and select first and second-round Playoff game, will continue to leverage technology to enhance the viewing
NFL Media and Next Gen Stats have announced the launch of Ask NFL IQ, a sophisticated artificial intelligence chat feature designed to streamline how fans consume complex football analytics.
Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19–22. Daktronics will showcase a 1.2mm COB (Chip On Board)
Deltatre has announced the completion of a direct-to-fan website and app for Lega Calcio Serie A as part of a four-season digital partnership. The platform is available in Italian and
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predictstreet’s prediction market platform into DAZN’s sports viewing ecosystem. ADI Predictstreet is the Official Prediction Market Partner of the
Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
A record-breaking screen has been unveiled at Aston Villa’s warehouse. LED specialists ADI delivered the UK’s largest indoor fan zone screen at the venue, marking a major milestone in the club’s ongoing regeneration programme. The warehouse, which adjoins the club’s iconic Villa Park ground, now…
FuboTV has announced an upgrade to its iOS and Android apps, adding several AI-powered features for sports and news streaming on mobile. New features include: “At Fubo, we’ve already mastered
Major League Baseball has announced the launch of MLB Clubhouse, a youth-focused content platform on YouTube featuring original series covering baseball and softball for younger audiences. The platform launches with
The NFL and AWS have added an AI assistant to NFL IQ, an analytics platform powered by Amazon QuickSight, ahead of the 2026 NFL Draft. The assistant allows fans to
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
Joining a loaded program at the 2026 SVG College Summit (May 27-28, Atlanta) will be a presentation taking attendees behind the scenes of the production and operation on the in-venue videoboard operations
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
