The business of sports tech, in brief.
If you have spent any time trying to buy tickets for a premier esports event lately, you probably have some deeply held, highly aggressive feelings about ticket scalpers. The community sentiment right now is a mixture of absolute exhaustion and pure rage. Over on Reddit, the “IEM Cologne Major…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social media rather than live broadcasts, amid growing frustration with
The XR Sports Alliance (XRSA) has announced 11 new members joining the initiative, which was founded in June 2024 by Accedo, Qualcomm Technologies, and Host Broadcast Services (HBS). The new
DAZN’s Team Whistle and Snap Inc. have announced a creator program centered around the FIFA World Cup 2026, sending eight creators to cover matches and fan culture across three U.S.
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP’s TikTok hub powered by TikTok GamePlan to cover all nine ATP Masters 1000 events and
Three in four fans (74%) are likely to reach for their phone during scheduled breaks in play at this summer’s FIFA World Cup, according to new research released today by Snapchat. The findings
FanConnect has announced a partnership with Extreme Networks integrating FanConnect’s IPTV platform with Extreme Fabric Attach to automate network provisioning for large venue IPTV deployments. FanConnect media players, including the
Cosm and Monster Energy have announced the debut of the first full-dome immersive advertisement in Cosm’s Shared Reality venues, premiering June 14 during Cosm’s presentation of UFC Freedom 250. The
TikTok and Panini have announced a partnership to bring a digital collectible card experience to TikTok’s FIFA World Cup Fan Experience Hub. The collection is available now to fans worldwide.
One of the more exciting internal video production divisions within a college athletic department is based in Columbia, South Carolina. At the University of South Carolina, Gamecock Productions produces everything
Comcast Smart Solutions announces a new smart technology deployment with Major League Soccer’s Philadelphia Union. The initiative helps transform Subaru Park and the WSFS Bank Sportsplex into a next-generation smart
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 — Sports Deep Dive, conducted in partnership with Ipsos, examining sports fandom and audience behavior on the platform. Key
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain, Italy, and Japan, where it holds broadcast rights for all 104 matches. Coverage will include instant
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform of the FIFA World Cup
DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the
FOX Sports and ReachTV, an airport media network, have announced an agreement to distribute all 104 FIFA World Cup 2026 matches live across ReachTV screens in U.S. domestic airports from
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster Alkass, has deployed virtual advertising technology for the first time in QFA’s history, during an international friendly match between
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unify first-party fan data, deliver richer audience intelligence, and help organizations create more personalized and revenue-driving fan experiences.
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Soccer,
