Analytics & AI · 17 Feb 2026 · Global
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
The business of sports tech, in brief.
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Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.