Analytics & AI · 9 July 2026 · Global
Why Most Fitness Brands Don’t See a Return on Their AI Investment
When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
The business of sports tech, in brief.
fan engagement
fitness software platform
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When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.