News · 22 May 2026 · BR
How technology will shape LatAm’s World Cup betting boom
The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant. Mateo Lenoble, Kambi’s head of sales in LatAm, explains why Kambi’s move to 100% AI-powered trading could prove…

