The SportsTech Brief

The business of sports tech, in brief.

InCrowd

fan engagement

A company that provides fan data and engagement solutions for sports rights holders.

Funding rounds

No funding rounds tracked yet.

Latest news

Fan & Venue · 26 May 2026 · GB

From collection to connection: how to maximise the value of your fan data

Since returning to InCrowd in September 2025 following three years in sports strategy consulting, it’s been great to see the progress made in the industry’s digital transformation. It’s clear that rights holders are now reaping the rewards of their tech stack investments; more sophisticated…

Sport Industry Group