Startups · 19 June 2026 · Global
Future Pulls the Plug on AI Personal Training, Commits to Human Coaches
Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.
The business of sports tech, in brief.
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a fitness app that is pulling back from AI personal training to commit to human coaches
No funding rounds tracked yet.
Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
NBC Sports President Rick Cordella breaks down the future of sports media.