Analytics & AI · 4 Feb 2026 · Global
ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
The business of sports tech, in brief.
fan engagement
The combined brand formed by the merger of ALTA Technology Group and DXFactor.
No funding rounds tracked yet.
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.