The SportsTech Brief

The business of sports tech, in brief.

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Analytics & AI · 8 May 2026 · CH, GB

How AI is reshaping tennis and redefining the fan experience

Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…

Sport Industry Group
Funding · 5 May 2026 · SE

Tennis Line-Calling Tech Grows From Pro Play to Local Courts

Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…

Sportico
Analytics & AI · 28 Apr 2026 · Global

Pixellot and HELIOS Announce Automated Hockey Shift Video Integration

Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without manual input from coaches, players, or parents. Pixellot’s AI-powered

Sports Video Group
Analytics & AI · 23 Apr 2026 · US

If Every NFL Team Used AI Before the Draft, Why Is It a Punchline?

I get it—it’s fun to make fun of NFL general managers. If we’re going to spend months obsessing over a four-day event that fundamentally could be an email, we might as well have some laughs along the way. But amid the non-answers and subterfuge (and presidential appearances??) that otherwise fill…

Sportico
Partnerships · 23 Apr 2026 · CH, GB

Genius Sports Strikes AI partnership with the Swiss Football League

Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…

iSportConnect · +1 other outlet