The business of sports tech, in brief.
Sports and artificial intelligence are in a fraught pas de deux at the moment, each both needful and wary of the other. Meanwhile, broadcast sports is in multilayered flux, with
As the the live-sports industry heads into 2026, AI will only become more deeply embedded in production and distribution. In live sports, production leaders know that most meaningful moments aren’t
ESPN is adding another data-driven layer to its alternate-telecast playbook. Beginning Dec. 22, the network will debut MNF Playbook with Next Gen Stats, a new analytics-powered NFL presentation designed specifically
Match analysis demands long hours of tedious, menial work. Analysts hand-crop clips, rewatch sequences and track every individual player, burning exorbitant amounts of time and money. Even with entire teams dedicated to the task, analysts cannot fully interpret or understand the movements…
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…
As the new year approaches, fitness goals return — but they don’t look the way they used to. Today’s members are far more intentional. They’re tracking recovery scores, measuring VO2 max, analyzing strain and selecting workouts based on whether they extend their healthspan — not just raise their…
In today’s world of professional sports, data is no longer just a tool; it is the competitive edge. From elevating player performance to delivering unforgettable fan experiences, data has become
WiseDV, a leader in streaming and broadcasting solutions, announces the launch of WiseCaption. This enterprise-grade AI captioning platform delivers high-accuracy, real-time captions in 40-plus languages for live events, FAST channels,
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
SMT announces that Timothy Millar, a PhD candidate at the University of Canberra’s National Security Institute, has been named the winner of the 2025 SMT Data Challenge, the company’s premier international
Lots of companies are talking about AI and its role in the sports-media landscape, but Veritone is one of the leaders when it comes to deals, with organizations like the
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
SportAI, a B2B sports technology company that uses AI-powered video analysis toprovide professional-grade performance insights, has raised an oversubscribed$3 million round from investors including No...
Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym
From the continued evolution of the leagues’ Next Gen Stats platform to the recently revamped coach’s comms system, the NFL is always on the lookout for new ways to enhance
West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…
The YES Network and CAMB.AI have agreed to explore strategic initiatives to use artificial intelligence (AI) to enhance the fan experience. This marks the first time that CAMB.AI is teaming up with
Although Swiss sports-analytics giant Sportradar has built its brand based largely on providing the goods for the global betting industry, delivering quantifiable data and insights to the exploding business of
