The SportsTech Brief

The business of sports tech, in brief.

Sports tech news, funding and deals

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Broadcast & Streaming · 30 Sept 2026 · US

20 Friends, 1 Couch, 191 Airings: The Kelces Own the NFL’s Ad Breaks

If it seems as though you’ve seen that NFL Sunday Ticket commercial 200 times since the season kicked off three weeks ago, that’s just your mind playing tricks on you. According to iSpot data, it’s only been 191 times. Starring former Philadelphia Eagles center and current Monday Night Countdown…

Sportico
Broadcast & Streaming · 30 Sept 2026 · Global

ESPN Drops the Puck on Enhanced Audio for the New NHL Season

The sound will be more immersive, with improved design and more mikes on the ice and the players The National Hockey League’s season opener on Tuesday night was a tripleheader

Sports Video Group
Broadcast & Streaming · 30 Sept 2026 · JP

Netflix To Stream WWE Exclusively in Japan Beginning October 1

Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium Live Events including WrestleMania, Royal

Sports Video Group
News · 30 Sept 2026 · US

Katlyn Alexander Named CEO of Qvest North America

Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds the Founding Partners as

Sports Video Group
Esports · 30 Sept 2026 · US

ISU Esports Moves Into New Student Union Arena

The ISU esports arena gives five varsity teams a dedicated venue, broadcast facilities and more space to practise at Idaho State University.

Esports Insider
News · 29 Sept 2026 · FI

Oura’s Stalled IPO Delays Potential Payout for Sports Stars, Owners

Oura, the maker of popular biometric tracking rings, announced Tuesday morning that it would delay its planned $2.2 billion IPO due to market “uncertainty.” The move could affect a number of the company’s sports-connected investors, who might have been in line for a hefty return as part of the…

Sportico