The SportsTech Brief

The business of sports tech, in brief.

Sports tech news, funding and deals

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Fan & Venue · 6 Oct 2026 · Global

AI Agents Want to Participate in Your Fandom. Should You Let Them?

Being a sports fan is more complicated than ever. Fandom can feel like a series of headaches, if not a second job. Games are played at all sorts of times on myriad channels requiring multiple subscriptions. Good luck keeping up. If you decide to go in person, tickets can be bought on countless…

Sportico
Partnerships · 6 Oct 2026 · GB

European Shooting Confederation signs Warner Bros. Discovery Sports deal

The European Shooting Confederation has agreed a three-year partnership with Warner Bros. Discovery Sports as it looks to significantly expand the international reach of shooting across Europe. Running from 2026 through to 2029, the agreement will bring selected ESC competitions to Warner Bros…

Sport Industry Group
Broadcast & Streaming · 5 Oct 2026 · US

New Orleans Pelicans Announce 2026-27 Broadcast Plans

The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will carry 80 of the team’s 82

Sports Video Group
Partnerships · 5 Oct 2026 · Global

Sofascore and NHL Announce Multiyear Global Partnership

Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore’s platform beginning this season. The partnership involves direct collaboration

Sports Video Group
Broadcast & Streaming · 5 Oct 2026 · Global

Telos Alliance Announces Zephyr Connect SE Now Shipping

Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and Zephyr Connect virtual codec

Sports Video Group
Broadcast & Streaming · 5 Oct 2026 · Global

Behind The Mic: Tony Romo to Depart From CBS Sports Permanently

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and reports around the industry. In this week’s

Sports Video Group