The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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News · 26 June 2026 · GB

Murray brothers launch new tennis media brand The Set

Andy and Jamie Murray have launched a new tennis-focused YouTube channel, expanding their media activities following their retirements from professional tennis. The Murray brothers have announced the launch of The Set, a YouTube channel that will feature tennis content including player interviews…

Sport Industry Group
Partnerships · 25 June 2026 · GB

BBC and All England Club extend historic Wimbledon broadcast partnership to 2033

The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…

Sport Industry Group
News · 24 June 2026 · GB

Eventory lands Vitality and Red Bull double deal

Sponsorship and events management software platform Eventory has launched its 2.0 version alongside securing new partnerships with Vitality Health and Red Bull UK. The upgraded platform has introduced a restructured user interface to improve event scheduling and control. Eventory has also added new…

Sport Industry Group
Broadcast & Streaming · 23 June 2026 · DE, US

Sennheiser Relocates Americas Regional Hub to Nashville

The city’s solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer Sennheiser Group is moving its Americas Regional Hub to Music City. Specifically, Wennebostel, Germany-based Sennheiser will

Sports Video Group
Funding · 22 June 2026 · GB

Tech firm backed by England captain Kane secures £20m

A tech firm backed by England captain Harry Kane has raised £20 million in fresh funding. Kane got the Three Lions off to a flier at the 2026 World Cup with a brace as they ran out 4-2 winners against Croatia. His focus will currently be on giving England the best chance of claiming their

BusinessCloud · +1 other outlet