The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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M&A · 6 July 2026 · GB

Sky’s £1.6bn acquisition of ITV reshapes UK sports broadcasting

Sky to acquire ITV Media & Entertainment in deal reshaping UK sports broadcasting landscape Sky Group has agreed a deal to acquire ITV Media & Entertainment, a move set to significantly reshape the UK’s sports broadcasting and streaming ecosystem. The transaction, valued at up to £1.6 billion…

Sport Industry Group
Startups · 1 July 2026 · GB

Adder Technology Appoints Neil Hillier as CEO

Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transitions to Founder and Executive Chair after 42

Sports Video Group
Analytics & AI · 30 June 2026 · GB, US

Insights from Genius Sports’ Mark Locke, Tony Marlow and Josh Linforth at Cannes Lions

Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony

Sportico
Fan & Venue · 29 June 2026 · GB

How data is reshaping modern rugby fandom

The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…

Sport Industry Group