The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news · Europe

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Partnerships · 7d ago · GB

Sky Sports partners with Sir Gareth Southgate’s 1071 Media

Sky Sports and 1071 Media, the production company founded by former England manager Sir Gareth Southgate and Jimmy Worrall, will make and distribute three long-form football shows for social and digital platforms. Sky Media will handle commercial sales for all three. The Football Dugout is a new…

Sport Industry Group
Partnerships · 9d ago · GB

Brentford FC launches self-driving network on matchdays

HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…

BusinessCloud
Partnerships · 14 Oct 2026 · GB

Baseline Vision expands ATP Challenger coverage

The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…

Sport Industry Group
Partnerships · 12 Oct 2026 · GB, HK

beIN SPORTS secures Wimbledon broadcast rights

beIN Asia Pacific has secured exclusive broadcast rights to Wimbledon across Southeast Asia and Hong Kong from 2027 to 2031, extending its long-standing media partnership with the All England Lawn Tennis Club (AELTC). The five-year agreement will see live coverage of The Championships distributed…

Sport Industry Group
Partnerships · 6 Oct 2026 · GB

European Shooting Confederation signs Warner Bros. Discovery Sports deal

The European Shooting Confederation has agreed a three-year partnership with Warner Bros. Discovery Sports as it looks to significantly expand the international reach of shooting across Europe. Running from 2026 through to 2029, the agreement will bring selected ESC competitions to Warner Bros…

Sport Industry Group
Partnerships · 17 Sept 2026 · GB

BUCS Super Rugby lands full-season Clubber TV streaming deal

Every men’s and women’s BUCS Super Rugby match will be streamed live in 2026/27 under a new three-year partnership between British Universities & Colleges Sport and Clubber TV. The agreement represents a major expansion of the competition’s media coverage, increasing the proportion of matches…

Sport Industry Group
Partnerships · 15 Sept 2026 · AU, ES

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…

Soccerscene
Partnerships · 9 Sept 2026 · GB

ECB partners with Monterosa for fan engagement

The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…

Sport Industry Group
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Partnerships · 14 Aug 2026 · DE

Janicka Gaming on bridging PUBG MOBILE’s community and its esports scene

Recently, PUBG MOBILE‘s attempts to grow its competitive footprint in Western Europe saw it sign a partnership with G2 Esports and launch an ambassador program, revealing German content creator Janicka Gaming as the first ‘dedicated ambassador’ for Western Europe. Janička is no stranger to PUBG…

Esports Insider
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