The business of sports tech, in brief.
Recently, PUBG MOBILE‘s attempts to grow its competitive footprint in Western Europe saw it sign a partnership with G2 Esports and launch an ambassador program, revealing German content creator Janicka Gaming as the first ‘dedicated ambassador’ for Western Europe. Janička is no stranger to PUBG…
Digital sports platform and YouTube football channel The Overlap has agreed a headline sponsorship deal with streaming service Disney+ for the upcoming 2026/2027 football season. Under the one-year agreement, Disney+ will serve as the headline sponsor for both the platform’s multi-award-winning…
BBC Sport has appointed independent production partner Whisper to deliver its live broadcast and digital coverage of the 2026 season of The Hundred. The partnership marks the first time the production company has worked with the broadcaster on the cricket tournament, expanding Whisper’s…
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, France from July 6 through August
The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…
OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…
ŌURA has signed Harry Kane and Declan Rice as global ambassadors to support athlete health monitoring during the UK football calendar. The agreement establishes long-term partnerships with the two England players, who will feature in marketing activity centred on performance, recovery and health…
Sportradar has agreed a multi-year global partnership with prediction market Kalshi. The sports technology company has become the official data and solutions provider for Kalshi across several major US and global sports leagues. Under the agreement, Sportradar will deliver its suite of products and…
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a prediction market platform, making Sportradar an official data and solutions provider for Kalshi. The agreement covers sports including
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC events free-to-view worldwide, excluding Sub-Saharan Africa and Poland.
FIFA has launched its digital streaming platform, FIFA+, exclusively on DAZN. The agreement has created a single global destination for FIFA-related live events, archive content, and original programming. Under the terms of the partnership, DAZN has assumed responsibility for the technical…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
WSL Football and Aurora Media Worldwide are marking the successful completion of the first season of their multi-year host broadcast partnership across the Women’s Super League (WSL) and Women’s Super
FOX Sports and iHeartMedia have announced that FOX Sports’ English-language commentary for all 104 FIFA World Cup 2026 matches will be available across iHeartMedia’s broadcast radio and digital streaming platforms,
Grass Valley has announced continued collaboration with Ravensbourne University London, focused on providing students with access to professional media production workflows and tools. The partnership builds on an established relationship
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions for the Eurovision Song Contest 2026 in Vienna, supporting Austrian national broadcaster ORF in partnership with the
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edition of the contest will
FOX Sports, America’s English-language home for the FIFA World Cup 2026, and Cosm, the leading immersive technology, media, and entertainment company, today announce their collaboration to present select FIFA World
Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every
SES and ARD, Germany’s largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. Under the agreement, ARD’s regional broadcasting organizations will continue transmitting
