The business of sports tech, in brief.
The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
NVIDIA is deepening its footprint in the sports technology sector after debuting a suite of media and artificial intelligence products at the IBC conference in Amsterdam.
The SVG AI Innovation Lab, set up by SVG in the US to advance the development and adoption of artificial intelligence in live sports production, has expanded to Europe. The
For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…
Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”
Earlier this year, the sports technology company signed multi-year partnerships with both Kalshi and Polymarket for data distribution.
Poland’s Ekstraklasa and production arm Live Park have entered into a multi-year agreement with Hawk-Eye Innovations to deploy a package of tracking, officiating, performance-analysis, and broadcast-enhancement technologies across the country’s
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…
FOS breaks down how Microsoft Azure powers the Premier League's real-time data infrastructure.
OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Alibaba signs exclusive 6-year deal with UEFA for AI services and 360-degree replay technology across Champions League, Europa League and Euro 2028.
Kitman Labs, the global leader in performance intelligence has announced the launch of My iP, a new reporting and visualization capability within its iP: Intelligence Platform. My iP integrates Gemini Enterprise Agent Platform’s enterprise-grade analytics and business intelligence infrastructure…
