The business of sports tech, in brief.
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Event and venue management software leader, iVvy, has announced the launch of Instant Proposal – powered by hivr.ai – the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales. The capability is now live with Edgbaston Stadium in the UK. With enquiry…
Axess has implemented a fully integrated access control solution at Connacht Rugby’s redeveloped Dexcom Stadium, supporting improved matchday operations, secure ingress and enhanced data integration. In collaboration with Connacht Rugby and Conack Construction, Axess has delivered several AX500…
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time broadcast solutions that enhance live game coverage. NBC Sports
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Comcast’s Xfinity announces plans to bring customers its most dynamic Olympic Games viewing experience ever for NBCUniversal’s coverage of an Olympic Winter Games. Anchored by Fan View, Multiview, and RealTime4K
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
Advancing NBCUniversal’s commitment to deliver the most widely available Olympic Winter Games yet, the company reveals its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games.
Following the announcement of its major corporate evolution, SI (formerly Sportz Interactive) is entering a new chapter in its 24-year history. To understand the strategy behind the rebrand and the launch of FanOS, we sat down with Siddharth Raman, CEO at SI, to discuss the company’s vision for the…
Following over two decades of industry-defining innovation, Sportz Interactive is proud to announce its new corporate identity as SI. At the heart of the rebrand is the unveiling of FanOS, a modular operating system designed to help sports organisations build scalable digital solutions from a…
Live sports broadcasting reached a new milestone last Saturday at the Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
NBCUniversal announces that it will expand NBC’s daily live daytime coverage of the Milan Cortina 2026 Winter Olympics to more than 150 AMC Theatres nationwide from Feb. 6-22. Following a
Edgbaston Stadium has announced it will become the first business in the UK to deploy innovative smart-return technology from Aucxis, built on its proven STAR RFID solution, specifically designed to revolutionise and speed up the customer journey for cricket fans. In a landmark collaboration…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
Manchester-based fan engagement company Piing is aiming to put its interactive games at the “greatest events on Earth”, from packed football stadiums to major live experiences beyond sport. Led by CEO Gareth Langley, the business creates large-scale crowd games designed to help rights holders and…
NBCUniversal announces the return of OLI, its AI-powered Olympic discoverability tool, with enhanced features designed to help fans navigate thousands of hours of its coverage of the Milan Cortina 2026
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
STADIUM TECHNOLOGY NEWS Riyadh Air Metropolitano rolls out smart stadium technology ahead of 2027 and 2030 events Madrid’s Riyadh Air Metropolitano is upgrading its digital infrastructure with LG’s SkyRibbon display system and integrated connectivity platforms from Telefónica as part of a broader…
