The business of sports tech, in brief.
Fandango will bring Telemundo’s live Spanish-language coverage of the FIFA World Cup 2026 to 160 theaters across the United States from June 11 through July 19. The screenings will be
Since returning to InCrowd in September 2025 following three years in sports strategy consulting, it’s been great to see the progress made in the industry’s digital transformation. It’s clear that rights holders are now reaping the rewards of their tech stack investments; more sophisticated…
Yahoo Sports and FOX One, the official English streaming platform of FIFA World Cup 2026, have announced two new fantasy games: 2026 Soccer Pick ‘Em with FOX One and 2026
FOX Sports, America’s English-language home for the FIFA World Cup 2026, and Cosm, the leading immersive technology, media, and entertainment company, today announce their collaboration to present select FIFA World
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue. Available from today, and launching ahead of the…
The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…
Deltatre has announced the completion of a direct-to-fan website and app for Lega Calcio Serie A as part of a four-season digital partnership. The platform is available in Italian and
Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…
A record-breaking screen has been unveiled at Aston Villa’s warehouse. LED specialists ADI delivered the UK’s largest indoor fan zone screen at the venue, marking a major milestone in the club’s ongoing regeneration programme. The warehouse, which adjoins the club’s iconic Villa Park ground, now…
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
WSL Football have created a new app to give fans of the Barclays Women’s Super League and Barclays Women’s Super League 2 front row seats to content they won’t find anywhere else. Available to download now from the Apple App Store or Google Play Store, the official app has everything a fan of the…
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
