The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

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News · 15 July 2026 · GB

BGF invests £20m in Urban Zoo to drive global growth

Sports technology business Urban Zoo has secured a £20 million investment from BGF. BGF’s investment will support the development of Urban Zoo’s proprietary technology, while enabling the company to capitalise on the significant growth potential across international markets, particularly in North…

BusinessCloud · +2 other outlets
M&A · 6 July 2026 · GB

Sky’s £1.6bn acquisition of ITV reshapes UK sports broadcasting

Sky to acquire ITV Media & Entertainment in deal reshaping UK sports broadcasting landscape Sky Group has agreed a deal to acquire ITV Media & Entertainment, a move set to significantly reshape the UK’s sports broadcasting and streaming ecosystem. The transaction, valued at up to £1.6 billion…

Sport Industry Group