The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

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Broadcast & Streaming · 12 May 2026 · GB, US

Gravity Media Launches Studio W12 at London Production Centre

Gravity Media has launched Studio W12 at its Production Centre in White City, London. Studio W12 is the latest addition to the company’s London Production Centre, expanding a production ecosystem

Sports Video Group
Analytics & AI · 8 May 2026 · CH, GB

How AI is reshaping tennis and redefining the fan experience

Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…

Sport Industry Group
Partnerships · 6 May 2026 · GB

Pitchero partners with Ticketmaster Universe on integrated ticketing solution

Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue. Available from today, and launching ahead of the…

Sport Industry Group
News · 4 May 2026 · GB

Hawk-Eye Innovations Appoints Ben Crossing as CEO

Hawk-Eye Innovations, a Sony group company, has named Ben Crossing as its new chief executive officer. Crossing, who previously served as managing director and chief operating officer, takes on the role at

Sports Video Group
News · 28 Apr 2026 · GB

Shorts: Yellow Panther, British Gymnastics, Aberdeen FC

Digital product agency Yellow Panther has launched a new all-in-one technology ecosystem for the sports and entertainment industry. The proprietary suite has been designed to solve the issue of ‘tech bloat’, where sports organisations are often slowed down by using multiple fragmented, expensive…

Sport Industry Group