The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · UK & Ireland

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Partnerships · 9 Jan 2026 · GB

TikTok named first ever preferred platform for World Cup

The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…

Sport Industry Group
Broadcast & Streaming · 9 Jan 2026 · GB, IE

TNT Sports secures multi-year LIV Golf deal

TNT Sports has agreed a multi-year broadcast deal to show the LIV Golf League in the UK and Ireland. Commencing in January 2026, the broadcaster has secured the rights to air all 14 global events live across its linear channels and the discovery+ streaming platform. As the official broadcast…

Sport Industry Group
Partnerships · 7 Jan 2026 · GB

Wimbledon serves up new IBM deal

The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…

Sport Industry Group
M&A · 5 Jan 2026 · GB

Hot off the press: DAZN, Rangers, Stevenage FC

Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…

Sport Industry Group
Broadcast & Streaming · 19 Dec 2025 · GB, IE

TNT Sports confirmed as UK broadcast partner for Glasgow 2026

Commonwealth Sport has confirmed that Warner Bros. Discovery has secured exclusive UK live broadcast and digital media rights for the Glasgow 2026 Commonwealth Games. TNT Sports has been set to deliver live coverage through a dedicated channel in the UK and Ireland, with more than 600 hours of…

Sport Industry Group
Partnerships · 10 Dec 2025 · GB

Sky hits 30 years with LET extension

The Ladies European Tour (LET) has extended to its partnership with broadcaster Sky. The renewal ensures Sky Sports and streaming service NOW remain the exclusive home of the tour until the end of 2030. The agreement includes rights to the next three editions of the Solheim Cup, covering the 2026…

Sport Industry Group