The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news · North America

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Partnerships · 9 Jan 2026 · US

NTT DOCOMO BUSINESS partners with 24/7 Software to launch Smart Stadium Solution

NTT DOCOMO BUSINESS, Inc. has entered into an exclusive distribution agreement with U.S.-based facility management SaaS leader 24/7 Software, Inc. This partnership will bring 24/7 Software’s cloud-based platform, which supports smarter operations for stadiums, arenas and commercial facilities, to…

Sports Venue Business
Partnerships · 1 Dec 2025 · US

UFC Makes Paramount+ Debut on Jan. 24 with UFC 324

Paramount and the UFC announce their first live event together, kicking off a partnership as Paramount+ becomes the exclusive home of UFC events in the U.S. and Latin America. On

Sports Video Group
Partnerships · 14 Nov 2025 · GB, IE, US

Sky Sports extends DP World Tour partnership

The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…

Sport Industry Group
Partnerships · 13 Nov 2025 · US

Strava, GoFundMe Launch Fitness Fundraising

Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.

Athletech News
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