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The business of sports tech, in brief.

Fan & Venue news · North America

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Fan & Venue · 23 Oct 2026 · US

MLB Updates App in Time for iPhone Duo Launch—and the World Series

A day before customers got their hands on Apple’s first folding phone, the iPhone Duo, MLB executives were already showing off updates to the league’s app designed for the new device. MLB At Bat was one of the first 500 apps released for iOS’ App Store in July 2008 and the league has rarely, if

Sportico
Fan & Venue · 19 Oct 2026 · US

NBA’s AI Chatbot Added Skills This Offseason

If you ever wanted to know who has scored the most points in a game coming off the bench, or how LeBron James would’ve fit on the New York Knicks, you can Ask NBA. The league is promoting its AI-driven chatbot as a core part of its app experience heading into Tuesday’s season tipoff, as

Sportico
Partnerships · 12 Oct 2026 · US

Advent partners with Tampa Bay Rays on New Ballpark Experience Center

Advent, a global experiential design and technology company, has partnered with the Tampa Bay Rays to design the Rays Ballpark Experience Center, opening in early 2027 at Westshore City Center in Tampa. The one-of-a-kind destination will offer fans, sponsors and premium partners, both current and…

Sports Venue Business
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